Projects

Models walking on a runway during a swimwear fashion show, showcasing blue and white patterned swimsuits. The backdrop has the words "SHINE LAI".
A woman walking on a white runway in a white cut-out swimsuit, holding a sheer fabric, with large bronze spherical sculptures and high-rise glass buildings in the background, at a fashion show.
A woman walking on a white runway in a white cut-out swimsuit, holding a sheer fabric, with large bronze spherical sculptures and high-rise glass buildings in the background, at a fashion show.
A woman with dark skin and short black hair wearing a colorful, patterned halter top, standing outdoors with her hand on her forehead, looking into the distance. There are green plants and a glass display with gold accents behind her.
Swimming pool with a floatable unicorn and inflatable pool float, surrounded by lush green landscaping and trees.
Women wearing dresses decorated with national flags of various countries, standing on stage with a large backdrop of a woman and a horse in a village setting.
Times Square in New York City with bright digital billboards, advertisements, and pedestrians on the streets.
A modern art exhibit in a gallery featuring colorful sculptures of rhinoceroses, vibrant graphic posters with t-shirts displayed above them, and a large red and white geometric ceiling light fixture.
Group of seven models and a man in a tuxedo posing on a blue carpet at the 41st Hong Kong International Film Festival, standing in front of a blue backdrop with event logos and text.
Models walking down a runway during a fashion show, wearing lavender and white lace outfits with feather details, audience seated on either side, and a large blue screen in the background displaying text.

SELECTED BRAND EXPERIENCES

A black and white graphic logo featuring a hexagonal diamond shape with an uppercase letter 'F' inside, and the word 'fashontv' written below it.
Black logo with a crow and the words "West Elm" in lowercase gray letters.
Logo for Academy Sports + Outdoors with black background and blue text.
Logo of Vickery Corporate Services with black background, large 'VCS' initials in gray, and horizontal lines in red, yellow, gray.
Black background with the white text 'I AM NOT A MODEL' at the top, and the gray text 'FOREVER 21' at the bottom.
Colorful text that reads "Party City" with a black background.
Walmart logo with blue text and a yellow spark symbol to the right
Colorful digital graphic design with the words 'free stuff' in stylized, multicolored font.
Black background with the name 'HARDY HARDY' written in large white capital letters.
Logo for FashionTV Gaming Group featuring a diamond-shaped emblem with a crown on top and the words "f. fashiontv gaming group" in gold lettering.
Lowe's logo with white text on a blue house-shaped background.
A digital illustration of a penguin wearing blue swim fins swimming in the water
A close-up of a black cat with green eyes, staring directly at the camera with a dark background.
Logo for At Home, The Home Décor Superstore with the words 'at home' in large gray letters and a blue house icon replacing the letter 'o' in 'home', followed by the slogan 'The Home Décor Superstore'.
Black background with the Disney logo in white, stylized text.
Sam's Club logo with blue text and emblem
Black background with the words 'The Originals' written in bold red cursive font
The Little Tikes logo with bold blue letters inside a red oval outline.
Macy's logo with a red star and black text on a black background.
Close-up view of a blue and white Hasbro toy packaging with the word 'Hasbro' prominently displayed.
Logo for Realtree featuring a stylized deer head with antlers and the word 'Realtree' written below in bold letters.
Logo of the Indian Diamond Association featuring a colorful geometric owl design with the organization name in a circular pattern.
Black and white sketch of a cat facing forward with a small ball beside it.
Black background with a logo that says "LONQUT" in blue text and an abstract geometric design above it.
Colorful logo with the word 'POOLCANDY' in large blue letters, surrounded by splash and water droplets, with a playful and vibrant design.
Black logo with the text 'Siving by Paris Hilton' and a star symbol
Black background with large white letters spelling "LIKE" in the center. The word "Opinions" is written vertically in turquoise on the left side, and four Chinese characters in turquoise are on the right side.
Red background with a white circular target symbol encompassing a white silhouette of a buffalo.
Close-up of a Stop Diesel sign with bold white text on a red background.
Red box with white text overlay reading 'Supreme'

Brand Development Timeline

  • 2012 - Soul Collection

    - Handmade Leather accessories
    - Sold at 6 stores worldwide
    - Wore by David Guetta
    - Display on Short film at Cannes film festival

    Read More

  • 2016 - Le Reve De Ballet

    - Sketch on laplet
    - Made as Scarf, Pocket square, Swimwear

    Read More

  • 2021 - Shine Lai Swimwear

    Lifestyle tailored Swimwear
    Miami Swim Week

    Read more

SKILLS

A pair of slippers with a blue floral pattern on a white background.

Print design

Creating seamless repeat prints, as well as place prints with precision.

Icon of a computer screen displaying a web page, with a cursor and a leaf symbol, indicating eco-friendly or sustainable online content.

Graphic design

Designing branding, marketing materials, print productions, and digital assets with precision.

Bringing designs to life with high-quality, photorealistic renders that are testable for real-world application, including fit and pressure simulations.

Line drawing of a men's suit jacket with a geometric pattern.
Line drawing of a men's suit jacket with a geometric pattern.

3D Render

Expert in technical sewing pattern and Dieline construction in both garment/toy production.

Outline of two chess pieces, a rook and a bishop, with geometric patterns inside.

Development

Expert at turning ideas into action — leading creative projects and events through strategic planning, coordination, and seamless execution from concept to completion.

Icon of a calendar, gear with a clock, light bulb, and a magnifying glass with sparkles.

Management

RECOMMENDATIONS

  • Jason Barrett
    Vice President of PoolCandy ( B&D Group )

    As Vice President at PoolCandy, I had the pleasure of managing Shine directly during her time as a Senior Creative. She was a key member of our small, fast-paced product development team and brought a rare combination of technical skill, design talent, and independent thinking that made her stand out from day one.

    I believe she’s well positioned for a creative leadership role, especially one that values innovation, independence, and cross-functional thinking. She’s thoughtful, reliable, and brings a lot of heart to her work. I’m confident she’ll thrive wherever she lands next.

    - View Full Recommendation on Linkedin -

  • Christina Tziotis
    Senior Product Manager

    Working with Shine was an inspiring experience! She combines creative vision with high-quality, cost-effective execution that drives real results. Focused, positive and fast, Shine sets the standard for teamwork and performance!

  • Karla Martin
    Product Designer

    Shine is a smart, multicultural design leader with strong pattern-making, 3D design, and problem solving skills. She was an inspiring mentor who was easy to work with and learn from. Under her leadership, we developed concepts into product die lines on through professional photography of finished products for packaging and e-commerce.

    Shine balances vision with strong execution, leading the development of top-selling designs now carried by major retailers, even under tight deadlines. She knows how to motivate a team to get behind a good idea, and has the savvy to see the ideas through the entire design and product development cycle, all with an eye for details and cohesion among collections.

  • Sasha Waseem
    Fashion TV Hong Kong

    I had the pleasure of working with Shine, whose exceptional skills and leadership left a lasting impression on our team. Shine is detail-oriented, upholds the highest standards, and is incredibly organized, making her a true asset to any project. Her ability to learn and adapt quickly is remarkable, and she consistently delivers outstanding results.

  • Erik David
    Bright Lifestyle Miami

    Shine’s performance was truly remarkable. She took charge of a tight timeline, directing the creation of over 20 artists' video and graphic artworks. Each piece was carefully crafted to be visually stunning and adapted perfectly to the unique billboard layouts. Shine’s ability to maintain clarity, focus, and direction under such immense pressure was nothing short of inspiring.